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2. Die digitale Kundenschnittstelle: Das Schlachtfeld im Zeitalter der Daten

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Authors
Michael Nenninger
Melanie Seidel
Published in
Praxisleitfaden Customer Centricity
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Bereits im „prädigitalen“ Zeitalter besaßen die Kundenschnittstelle und die Kundendaten eine hohe Bedeutung. Doch es war umständlich, langwierig – meist marktforschungsbasiert – nur punktuell und kaum automatisiert möglich, Daten zu sammeln und zu verwerten. Neue Geschäftsmodelle, die direkt auf Kundendaten und vernetzten Systemen basieren, waren noch nicht realisierbar.

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previous chapter Warum JETZT? Der Kunde stand doch schon immer im Mittelpunkt
next chapter Das Customer Centricity Transformation Framework
Title
Die digitale Kundenschnittstelle: Das Schlachtfeld im Zeitalter der Daten
Authors
Michael Nenninger
Melanie Seidel
Copyright Year
2021
Book
Praxisleitfaden Customer Centricity

Print ISBN: 978-3-658-33494-9

Electronic ISBN: 978-3-658-33495-6

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-33495-6_2