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1. Die Digitalisierung ist unausweichlich

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Kober
Published in
Digitalisierung im B2B-Vertrieb
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Viele Studien sprechen eine eindeutige Sprache. Vertriebserfolg hängt zukünftig noch mehr von der erfolgreichen Digitalisierung ab, als es bisher der Fall war. Mehr noch: digitale Hinterwäldler werden in naher Zukunft bezüglich des Verhältnisses zwischen Vertriebskosten und Umsatz aufgrund mangelnder Vertriebseffizienz nicht mehr wettbewerbsfähig sein. Grund genug, sich dem Thema intensiv und unverzüglich zu widmen, ganz gleich, wie gut Sie sich heute bereits aufgestellt fühlen.

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next chapter Digitale Möglichkeiten im Vertrieb
Title
Die Digitalisierung ist unausweichlich
Author
Stephan Kober
Copyright Year
2020
Book
Digitalisierung im B2B-Vertrieb

Print ISBN: 978-3-658-30682-3

Electronic ISBN: 978-3-658-30683-0

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-30683-0_1
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