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Published in:
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2019 | OriginalPaper | Chapter

3. Die Gestaltungsfaktoren des Einkaufserlebnisses

Author : Andreas Toth

Published in: Die Treiber der Customer Experience

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Dieses Kapitel definiert die wesentlichen Treiber des Einkaufserlebnisses mit einem Fokus auf die Erlebnisgestaltung im Handel.

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previous chapter Die Gestaltung des Einkaufserlebnisses
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Footnotes
1
Für Übersichten siehe beispielsweise (Baker et al. 1994, S. 329 ff.; Baker et al. 2002, S. 123 ff.; Turley und Miliman 2000, S. 198 ff.; Reith 2007, S. 55 ff.; Müller 2007, S. 59 ff.).
 
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Metadata
Title
Die Gestaltungsfaktoren des Einkaufserlebnisses
Author
Andreas Toth
Copyright Year
2019
Book
Die Treiber der Customer Experience

Print ISBN: 978-3-658-23703-5

Electronic ISBN: 978-3-658-23704-2

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-23704-2_3