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4. Die Kundensicht: Ausgangspunkt der Transformation

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Authors
Michael Nenninger
Melanie Seidel
Published in
Praxisleitfaden Customer Centricity
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Am Anfang aller Veränderungsprozesse stehen der Kunde und der unternehmensinterne Wunsch, mehr von ihm zu lernen, von ihm Daten zu erhalten, um seine Bedarfe besser kennenzulernen und ihm dann Lösungen hierzu anzubieten.

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previous chapter Das Customer Centricity Transformation Framework
next chapter Digitalisierung der Touchpoints: Lebensader der Customer Centricity
Title
Die Kundensicht: Ausgangspunkt der Transformation
Authors
Michael Nenninger
Melanie Seidel
Copyright Year
2021
Book
Praxisleitfaden Customer Centricity

Print ISBN: 978-3-658-33494-9

Electronic ISBN: 978-3-658-33495-6

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-33495-6_4