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Sales Excellence

Die Pricing Revolution

  • 01-12-2020
  • Titel
Published in:
Authors
Prof. Dr. Nikolas Beutin
Patric Kirchner
Dr. Marcus Demmelmair
Published in
Sales Excellence | Issue 12/2020

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Excerpt

Covid-19, innovative Geschäftsmodelle, Data Science und neue Technologien verändern auch das Preismanagement grundlegend. Eine globale Studie gibt Aufschluss zum Status quo der Wachstumsmaschine Pricing und was Vertriebsmanager von den global erfolgreichsten Unternehmen lernen können. …

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previous article Neue Herausforderungen in der Königsdisziplin
next article Mehr Verhandlungserfolg in VUCA-Zeiten
Title
Die Pricing Revolution
Authors
Prof. Dr. Nikolas Beutin
Patric Kirchner
Dr. Marcus Demmelmair
Publication date
01-12-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 12/2020
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-020-0413-8

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