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01-06-2022 | Strategie & Management

Die Rolle des Executive Sponsors im Account Management

Author: Dr. Hajo Rapp

Published in: Sales Excellence | Issue 6/2022

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Excerpt

Account-Management-Programme, die Sponsorships enthalten, sind für Unternehmen erfolgversprechender. Im Beitrag wird am Beispiel des TÜV Süd erläutert, wie man solche Programme aufbaut und welche Bausteine wichtig sind. …

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Metadata
Title
Die Rolle des Executive Sponsors im Account Management
Author
Dr. Hajo Rapp
Publication date
01-06-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 6/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-0923-7