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Die Rolle des Kredits im Firmenkundengeschäft – Eine empirische Analyse und Impulse für das Kreditpreismanagement

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Christopher C. Meadowcroft
Published in
Innovative Strategien für bekannte Herausforderungen - Optimistischer Ausblick in die Zukunft?
Publisher
Springer Fachmedien Wiesbaden

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Abstract

Historisch wurde das Firmenkundengeschäft der Banken nicht selten mit dem Kreditgeschäft gleichgesetzt. Auch heute noch nimmt der Kredit im Firmenkundengeschäft eine zentrale Rolle ein. Zum einen machen die Erlöse aus dem Aktivgeschäft einen signifikanten Anteil der Gesamterträge in diesem Segment aus.

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next chapter Digitale Steuerung von Entscheidungsprozessen Was können und müssen Banken im Kundengeschäft besser machen?
Title
Die Rolle des Kredits im Firmenkundengeschäft – Eine empirische Analyse und Impulse für das Kreditpreismanagement
Author
Christopher C. Meadowcroft
Copyright Year
2020
Book
Innovative Strategien für bekannte Herausforderungen - Optimistischer Ausblick in die Zukunft?

Print ISBN: 978-3-658-29288-1

Electronic ISBN: 978-3-658-29289-8

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-29289-8_1

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