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Sales Excellence

Die Rolle des Vertriebs bei der Vermarktung von Innovationen

  • 01-04-2024
  • Wissenschaft & Innovation
Published in:
Authors
Prof. Dr. Claus-Christian Carbon
Christoph Englert
Published in
Sales Excellence | Issue 4/2024

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Excerpt

Eine aktuelle Studie der Universität Bamberg zeigt, dass der Vertrieb im Business-to-Business-Bereich eine entscheidende Rolle bei der Vermarktung von Innovationen einnimmt. Die Forschungsstudie blickt aus drei Perspektiven auf die benötigte Innovationsmentalität und die Wahrnehmung von Innovationen im Vertrieb. …

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previous article In der VUKA-Welt den B2B-Vertrieb managen
next article Scheinselbstständigkeit trotz GmbH oder UG
Title
Die Rolle des Vertriebs bei der Vermarktung von Innovationen
Authors
Prof. Dr. Claus-Christian Carbon
Christoph Englert
Publication date
01-04-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 4/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2274-z

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