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Sales Excellence

Die Rolle des Vertriebsteams bei der Umsetzung von Konditionensystemen

  • 01-12-2017
  • Rubriken
Published in:
Authors
Prof. Dr. Andreas Krämer
Fabian Beger
Published in
Sales Excellence | Issue 6/2017

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Excerpt

Das Preismanagement umfasst einerseits die Preisstrategie und -optimierung, andererseits aber auch im Rahmen der Preisimplementierung die Umsetzung und das Controlling der definierten Ziele. In B2B-Märkten kommt hier sowohl dem Konditionensystem als auch den Vertriebsmitarbeitern eine wichtige Rolle zu. Beide sind insbesondere im Hinblick auf eine erfolgreiche Umsetzung stark voneinander abhängig. …

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previous article Kundenansprache mit Magnetwirkung
next article Mehr Kompetenz bei Preisverhandlungen
Title
Die Rolle des Vertriebsteams bei der Umsetzung von Konditionensystemen
Authors
Prof. Dr. Andreas Krämer
Fabian Beger
Publication date
01-12-2017
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 6/2017
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-017-0116-y
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