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Sales Excellence

Die Vertriebshoheit durch Digitalisierung zurückerobern

  • 01-12-2018
  • Sales & Science
Published in:
Authors
Prof. Dr. Ulrich Vossebein
Prof. Dr. Stefan Wengler
Gabriele Hildmann i
Published in
Sales Excellence | Issue 12/2018

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Excerpt

Durch ein verändertes Kundenverhalten wird die so genannte "Darkside of the Customer Journey" immer umfangreicher und das Unternehmen verliert die Hoheit über den Vertriebsprozess. Diese Entwicklung kann nur durch den gezielten Einsatz digitaler Tools sowie einem exzellenten Market-Intelligence-System rückgängig gemacht werden. …

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previous article Wie Big Data gewinnsteigerndes Preismanagement fördert
next article E-Commerce im Reich der Mitte
Title
Die Vertriebshoheit durch Digitalisierung zurückerobern
Authors
Prof. Dr. Ulrich Vossebein
Prof. Dr. Stefan Wengler
Gabriele Hildmann i
Publication date
01-12-2018
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 12/2018
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-018-0192-7

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