Skip to main content
main-content
Top

Hint

Swipe to navigate through the chapters of this book

2021 | OriginalPaper | Chapter

3. Digital Customer Experience Engineering

A discipline envisioned

Author: Lars Wiedenhoefer

Published in: Digital Customer Experience Engineering

Publisher: Apress

share
SHARE

Abstract

As we understand the opportunities to optimize the feedback loop from the prior chapter, we now need a closer look into the techniques that are needed to shorten the feedback loop to quickly respond to customer friction elements in the digital experience.
Metadata
Title
Digital Customer Experience Engineering
Author
Lars Wiedenhoefer
Copyright Year
2021
Publisher
Apress
DOI
https://doi.org/10.1007/978-1-4842-7243-5_3