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2021 | OriginalPaper | Chapter

3. Digital Customer Experience Engineering

A discipline envisioned

Author: Lars Wiedenhoefer

Published in: Digital Customer Experience Engineering

Publisher: Apress

Abstract

As we understand the opportunities to optimize the feedback loop from the prior chapter, we now need a closer look into the techniques that are needed to shorten the feedback loop to quickly respond to customer friction elements in the digital experience.

previous chapter Opportunities

next chapter The Goals

Title: Digital Customer Experience Engineering
Author: Lars Wiedenhoefer
Publisher: Apress
Book: Digital Customer Experience Engineering
Print ISBN: 978-1-4842-7242-8

Electronic ISBN: 978-1-4842-7243-5

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-1-4842-7243-5_3

Version: 0.2067.0

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