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8. Digital Leadership

  • 2019
  • OriginalPaper
  • Chapter
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Zusammenfassung

Die digitale Transformation unserer Welt ist in aller Munde. Politik, Unternehmen und allen voran die Gesellschaft werden von der Dynamik dieses bisher in seiner Geschwindigkeit einmaligen Wandels aktuell erfasst und mitgerissen. Wo durch neue digitale Anbieter wie Airbnb, OpenTable, WhatsApp usw. die Gesellschaft sehr schnell in großen Wellen transformiert wird, stehen traditionelle Unternehmen mit einem häufig sehr komplexen Kunden- und Lieferantenumfeld einer völlig anderen Herausforderung gegenüber. Wie in den digitalen Wandel einsteigen, ohne die Basis des Unternehmens zu riskieren?

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Title
Digital Leadership
Author
Thomas Lucas-Nülle
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-658-22032-7_8
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