Abstract
Objectives of the article are: (1) to explore digital skills and media and information literacy, representing different aspects of the digital person who is responsible for how technology is used. (2) to present that these skills contribute to the development of identity, thinking and decision-making skills, and values. The article is based on several surveys: (1) “Cultural Universals in Academic Environment”, (2) “Fundamental transformations in media and communication systems and its reflections in society”, DN 05-11 2016/2019, team leader D. Peicheva; (3) “Digital Media Literacy in the context of “Knowledge Society”: state and challenges” KП-06-H25/4, team leader V. Milenkova. Students, who are respondents in surveys indicated that they use the Internet anywhere and feel confident in creating different digital content and on-line products. They are aware of the new dangers of emerging hybrid media wars and see the role of the digital media education and literacy in this direction.