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2017 | OriginalPaper | Chapter

Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate

Authors: Joachim Klewes, Dirk Popp, Manuela Rost-Hein

Published in: Out-thinking Organizational Communications

Publisher: Springer International Publishing

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Abstract

The authors address in this chapter fundamental challenges with which, in the context of digital transformation, professional communication for companies and organizations must cope. Building on a clarification of the IoT, the Industrial Internet and other key concepts, they identify the role of corporate communications in the three industrial epochs that preceded today’s emergence of Industry 4.0. On this basis, they identify four trend “worlds” for the current digital transformation phase. They are technology, business, organization and society—each with three specific trends. Each of these 12 trends is investigated for its relevance for communication and communicators before, at the end of their chapter, the authors tackle the question of whether “communication as a profession” might disappear as a consequence of the digital transformation.
Footnotes
1
Personal note of March 09, 2016
 
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Metadata
Title
Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate
Authors
Joachim Klewes
Dirk Popp
Manuela Rost-Hein
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-319-41845-2_2