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Key Terminology and Evolution of e-Business Read chapter Read first chapter

2020 | OriginalPaper | Chapter

19. Digital Transformation at Axel Springer

Authors : Tawfik Jelassi, Francisco J. Martínez-López

Published in: Strategies for e-Business

Publisher: Springer International Publishing

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Abstract

In 2016, Axel Springer was one of Europe’s largest media houses, with numerous regional and national print publications, including Die Welt and Bild, two of Germany’s best-known newspaper brands. At the turn of the millennium, the company experienced declining revenues and profitability mainly due to digitization of the publishing industry. In response to these problems, CEO Mathias Döpfner decided to break away from the company’s reliance on print and embarked on an internationalization and digital transformation strategy in 2002. The goal was to become the leading digital publisher in Europe.

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Footnotes
1
Axel Springer. Annual Report 2015.
 
2
Axel Springer. Annual Report 2015.
 
3
“Axel Springer buys Business Insider for $343m.” The Guardian. 29 September 2015.
 
5
Publication titles: Nordwestdeutsche Hefte, Hörzu, Hamburger Abendblatt, Bild, Bild am Sonntag, Die Welt, Welt am Sonntag, Das neue Blatt, B.Z., and Berliner Morgen-Zeitung. Some of these publications were bought be Axel Springer.
 
6
“50 years Axel Springer Building Berlin – Unveiling of the Balancing Act sculpture by Stephan Balkenhol.” Axel Springer Press Release, 25 May 2009.
 
7
Alain Elkann interview with Mathias Döpfner. 3 December 2014.
 
8
The BILD app cost 79 cents for the first 30 days, after which users could choose between two different subscription models: the BILD app with the next day’s print issue available for €3.99 per month; without PDF, the app cost €1.59 per month. The WELT app was available in the first month for €1.59, thereafter for €4.99 per month with the PDF version or €2.99 per month (without PDF).
 
9
“Premium Initiative for digital paid-content offerings: Axel Springer offers positive interim assessment after the first year.” Media Impact. 8 December 2010.
 
10
Ibid.
 
11
“BILDplus launched successfully: 152,493 digital subscriptions after six months.” Axel Springer Press Release, 11 December 2013.
 
12
Q&A with Mathias Döpfner at Q4 2014 Axel Springer SE Earnings Call – Final. 4 March 2015.
 
13
Axel Springer Plug and Play Accelerator. 7 http://​www.​axelspringerplug​andplay.​com/​about/​, accessed 15 September 2015.
 
14
Alain Elkann interview with Mathias Döpfner. 3 December 2014.
 
Literature
Boston, W. (2014, February 10). In Axel Springer’s bid for Forbes, a German player steps out. Wall Street Journal.
Doctor, K. (2015, April 7). What are they thinking? The eight principles for transforming Axel Springer. Politico Media.
Mance, H. (2016, January 12). Schibsted digital drive rewrites script for squeezed press groups. Financial Times.
Miller, M. (2013, October 23). Axel Springer shares its 3 pillars of growth in the digital age as INMA European Conference begins. Conference Blog. http://​www.​inma.​org.
Schultz, S., Steinmetz, V., & Teevs, C. (2013, July 26). Sell-off: Newspaper giant turns back on journalism. Spiegel.
Sheahan, M. (2013, July 25). Axel Springer sheds oldest print titles in $1.2 billion deal. Reuters.
Slater, J. (2015, August 14). Axel Springer CEO Mathias Doepfner steps boldly into the future of media. The Globe and Mail.
Stelter, B. (2015, June 9). Apple’s “News” app stokes fear among journalists. CNNMoney.
Stone, B., & Silver, V. (2015, August 6). Google’s $6 billion miscalculation on the EU. Bloomberg.
Metadata
Title
Digital Transformation at Axel Springer
Authors
Tawfik Jelassi
Francisco J. Martínez-López
Copyright Year
2020
Publisher
Springer International Publishing
Book
Strategies for e-Business

Print ISBN: 978-3-030-48949-6

Electronic ISBN: 978-3-030-48950-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-48950-2_19