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2024 | OriginalPaper | Chapter

Digital Transformation with Artificial Intelligence in the Insurance Industry

Author : Samet Gürsev

Published in: Advances in Intelligent Manufacturing and Service System Informatics

Publisher: Springer Nature Singapore

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Abstract

The chapter delves into the digital transformation of the insurance industry, driven by Artificial Intelligence. It begins by outlining the shift from traditional insurance models to fully digital business processes, facilitated by technologies like AI, IoT, and blockchain. The Covid-19 pandemic has accelerated this digitalization, with insurers adopting new channels such as online sales, mobile applications, and chatbots to enhance customer interaction. The research focuses on the application of AI in various insurance processes, including risk calculation, customer data analytics, and fraud detection. It presents a model based on real applications, highlighting the potential for personalized customer experiences and improved market adaptability. The chapter also discusses the implementation of this model in a case study, showcasing substantial improvements in customer demand fulfillment, satisfaction rates, and operational efficiency over a one-year period.
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Metadata
Title
Digital Transformation with Artificial Intelligence in the Insurance Industry
Author
Samet Gürsev
Copyright Year
2024
Publisher
Springer Nature Singapore
Book
Advances in Intelligent Manufacturing and Service System Informatics

Print ISBN: 978-981-9960-61-3

Electronic ISBN: 978-981-9960-62-0

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-981-99-6062-0_30

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