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Sales Excellence

Digitale Barrierefreiheit für B2B-Vertriebsunternehmen

  • 01-12-2024
  • Praxis & Prozesse
Published in:
Author
Ines Bahr
Published in
Sales Excellence | Issue 12/2024

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Excerpt

Barrierefreiheit ist nicht nur eine ethische Richtlinie, sondern auch eine strategische Geschäftschance im Vertrieb. Eine Capterra-Studie zeigt, dass über ein Drittel der Unternehmen nach der Implementierung von Barrierefreiheitsfunktionen auf ihrer Webseite einen Umsatzanstieg verzeichnen. Im Beitrag wird erläutert, welche Schritte dafür wichtig sind. …

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previous article Banken lassen große Potenziale liegen
next article Verhandeln im B2B heißt zuhören, um zu verstehen
Title
Digitale Barrierefreiheit für B2B-Vertriebsunternehmen
Author
Ines Bahr
Publication date
01-12-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 12/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2387-4

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