Top

Published in:

2024 | OriginalPaper | Chapter

4. Digitale Geschäftsmodelle

Authors : Daniel Degischer, Maria Wallnöfer

Published in: Digitalwirtschaft

Publisher: Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Zusammenfassung

Unternehmen müssen eine laufende Neuausrichtung ihrer bestehenden Geschäftsmodelle vornehmen, um wettbewerbsfähig zu bleiben und auf veränderte technologische Rahmenbedingungen zu reagieren. Dies kann von der geringfügigen Integration digitaler Technologien bis hin zu fundamentalen Anpassungen der gesamten Geschäftslogik reichen. Das vorliegende Kapitel beleuchtet die Relevanz von Geschäftsmodellen für die Schaffung nachhaltiger Wettbewerbsvorteile und untersucht die Potenziale disruptiver Technologien wie Metaverse, IoT, generative KI und Blockchain als treibende Kräfte für digitale Geschäftsmodelle.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Die Ökonomik digitaler multinationaler Unternehmen

next chapter Ethische Dimensionen der Digitalwirtschaft

Abbate, T., Cesaroni, F., Cinici, M. C., & Villari, M. (2019). Business models for developing smart cities. A fuzzy set qualitative comparative analysis of an IoT platform. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2018.07.031

Accenture. (2022). Technology vision 2022. https://www.accenture.com/content/dam/accenture/final/a-com-migration/custom/_acnmedia/thought-leadership-assets/pdf-5/Accenture-Meet-Me-in-the-Metaverse-Full-Report.pdf. Zugegriffen am 24.04.2024.

Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. John Wiley & Sons.

Ancillai, C., Sabatini, A., Gatti, M., & Perna, A. (2023). Digital technology and business model innovation: A systematic literature review and future research agenda. Technological Forecasting and Social Change, 188, 122307. https://doi.org/10.1016/j.techfore.2022.122307CrossRef

Baden-Fuller, C., & Mangematin, V. (2015). Business models and modelling. Emerald Group Publishing Limited.

Baden-Fuller, C., Giudici, A., & Morgan, M. S. (2017). Business models and value. Academy of Management Proceedings, 2017(1), 11635. https://doi.org/10.5465/AMBPP.2017.90CrossRef

Baden-Fuller, C., Haeflinger, S., & Giudici, A. (2023). Business model zoo. https://www.businessmodelzoo.com. Zugegriffen am 14.11.2024.

Baeza, R., Allred, D., Brigl, M., Deutschländer, S., Gildehaus, C., Lovich, D., Schmidt, M., Stutzman, C., & Taylor, L. (2021). Most innovative companies 2021. BCG’s Most Innovative Companies Report 2021. https://www.bcg.com/publications/2021/understanding-ceo-innovation. Zugegriffen am 24.04.2024.

Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108CrossRef

Bennett, N., & Lemoine, G. J. (2014). What a difference a word makes: Understanding threats to performance in a VUCA world. Business Horizons, 57(3), 311–317. https://doi.org/10.1016/j.bushor.2014.01.001CrossRef

Bock, A. J., Opsahl, T., George, G., & Gann, D. M. (2012). The effects of culture and structure on strategic flexibility during business model innovation. Journal of Management Studies, 49(2), 279–305. https://doi.org/10.1111/j.1467-6486.2011.01030.xCrossRef

Caputo, A., Pizzi, S., Pellegrini, M. M., & Dabić, M. (2021). Digitalization and business models: Where are we going? A science map of the field. Journal of Business Research, 123, 489–501. https://doi.org/10.1016/j.jbusres.2020.09.053CrossRef

Chesbrough, H. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529–555. https://doi.org/10.1093/icc/11.3.529CrossRef

Chesbrough, H. (2010). Business model innovation: Opportunities and barriers. Long Range Planning, 43(2–3), 354–363. https://doi.org/10.1016/j.lrp.2009.07.010CrossRef

Chui, M., Roberts, R., & Yee, L. (2022). Generative AI is here: How tools like ChatGPT could change your business. McKinsey Insights. https://www.mckinsey.com/capabilities/quantumblack/our-insights/generative-ai-is-here-how-tools-like-chatgpt-could-change-your-business#/. Zugegriffen am 24.04.2024.

Clark, J. (2016). What is the internet of things. https://www.ibm.com/blogs/internet-of-things/what-is-the-iot/. Zugegriffen am 14.11.2024.

Cucculelli, M., & Bettinelli, C. (2015). Business models, intangibles and firm performance: Evidence on corporate entrepreneurship from Italian manufacturing SMEs. Small Business Economics, 45(2), 329–350. https://doi.org/10.1007/s11187-015-9631-7CrossRef

Doheny, M., Nagali, V., & Weig, F. (2012). No title. McKinsey Quarterly, 3, 126–131.

Economist. (2015). The great chain of being sure about things. Economist. https://www.economist.com/briefing/2015/10/31/the-great-chain-of-being-sure-about-things. Zugegriffen am 24.04.2024.

Fellner, S. (2021). Wie ich probierte, Krypto-Wein zu kaufen, obwohl ich keine Ahnung von Krypto habe. Der Standard.

Forster, M., Groß, J., Kamping, A. K., Katilmis, S., Reichel, M., Sandner, P., Schröder, P., Whitepaper, I., & Der Zahlungsverkehr Der Zukunft |. (2021). Der Zahlungsverkehr der Zukunft: Programmierbare Zahlungen im Bereich IoT Whitepaper.

Foss, N., & Saebi, T. (2015). Business model innovation: The organizational dimension. Oxford University Press.CrossRef

Freeman, O. (2023). 5 Ways IoT and IIoT revolutionise global supply chains and supply chain management. Medium.Com. https://medium.com/@OjFRSA/5-ways-iot-and-iiot-revolutionise-global-supply-chains-and-supply-chain-management-4345ccce99bb. Zugegriffen am 24.04.2024.

Gassmann, O., Frankenberger, K., & Csik, M. (2013). The St. Gallen business model navigator. Geschäftsmodelle innovieren. Hanser.

Giang Barrera, K., & Shah, D. (2023). Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research, 155, 113420. https://doi.org/10.1016/j.jbusres.2022.113420CrossRef

Giesen, E., Berman, S. J., Bell, R., & Blitz, A. (2007). Three ways to successfully innovate your business model. Strategy & Leadership, 35(6), 27–33. https://doi.org/10.1108/10878570710833732CrossRef

Haskell, S. (2022). Blockchain technology in the food industry. Michigan State University. https://www.canr.msu.edu/news/blockchain-technology-in-the-food-industry. Zugegriffen am 24.04.2024.

Kembel, J. (2021). 2 ways IoT data improves customer service. Oracle. https://blogs.oracle.com/cx/post/tap-into-iot-enabled-customer-service-to-know-your-customer-and-reduce-frustration-v2. Zugegriffen am 24.04.2024.

Langley, D. J., van Doorn, J., Ng, I. C. L., Stieglitz, S., Lazovik, A., & Boonstra, A. (2021). The internet of everything: Smart things and their impact on business models. Journal of Business Research, 122, 853–863. https://doi.org/10.1016/j.jbusres.2019.12.035CrossRef

Lanzolla, G., & Markides, C. (2021). A business model view of strategy. Journal of Management Studies, 58(2), 540–553. https://doi.org/10.1111/joms.12580CrossRef

Mac, R., Frenkel, S., & Roose, K. (2022, Oktober 9). Skepticism, confusion, frustration: Inside Mark Zuckerberg’s Metaverse struggles. The New York Times. https://www.nytimes.com/2022/10/09/technology/meta-zuckerberg-metaverse.html. Zugegriffen am 24.04.2024.

Mancuso, I., Messeni Petruzzelli, A., & Panniello, U. (2023). Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms. Technological Forecasting and Social Change, 190, 122404. https://doi.org/10.1016/j.techfore.2023.122404CrossRef

Marr, B. (2023). 10 amazing real-world examples of how companies are using ChatGPT In 2023. Forbes. https://www.forbes.com/sites/bernardmarr/2023/05/30/10-amazing-real-world-examples-of-how-companies-are-using-chatgpt-in-2023/. Zugegriffen am 24.04.2024.

Matzler, K., Bailom, F., Friedrich von den Eichen, S., & Kohler, T. (2013). Business model innovation: Coffee triumphs for Nespresso. Journal of Business Strategy, 34(2), 30–37. https://doi.org/10.1108/02756661311310431CrossRef

McKinsey & Company. (2023). The economic potential of generative AI.

Mearian, L. (2018). Q&A: Walmart’s Frank Yiannas on the use of blockchain for food safety. Computerworld. https://www.computerworld.com/article/3309656/qa-walmarts-frank-yiannas-on-the-use-of-blockchain-for-food-safety.html. Zugegriffen am 24.04.2024.

Morkunas, V. J., Paschen, J., & Boon, E. (2019). How blockchain technologies impact your business model. Business Horizons, 62(3), 295–306. https://doi.org/10.1016/j.bushor.2019.01.009CrossRef

Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055. https://doi.org/10.1111/etap.12254CrossRef

Ojala, A., & Lyytinen, K. (2024). How do entrepreneurs create indirect network effects on digital platforms? A study on a multi-sided gaming platform. Technology Analysis & Strategic Management, 36(5), 886–901. https://doi.org/10.1080/09537325.2022.2065977CrossRef

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers (1. Aufl.). Wiley.

Pandey, K. (2022). Virtual concerts – The post-COVID future of the music industry. Jumpstart Magazine. https://www.jumpstartmag.com/virtual-concerts-the-post-covid-future-of-the-music-industry/. Zugegriffen am 24.04.2024.

Perri, L. (2022). What’s new in the 2022 Gartner hype cycle for emerging technologies. Gartner. https://www.gartner.com/en/articles/what-s-new-in-the-2022-gartner-hype-cycle-for-emerging-technologies?_its=JTdCJTIydmlkJTIyJTNBJTIyYTdjOWU0NDctNTIwNC00YzNkLTkwZWYtNzVjNTU3YTgyMWJiJTIyJTJDJTIyc3RhdGUlMjIlM0ElMjJybHR%2BMTY5MDE5OTk4N35sYW5kfjJfMTY0NjdfZGlyZWN0XzQ0OWU4MzBmMmE0OTU0YmM2ZmVjNWMxODFlYzI4Zjk0JTIyJTJDJTIyc2l0ZUlkJTIyJTNBNDAxMzElN0Q%3D. Zugegriffen am 24.04.2024.

Pierce, B., & Sweeney, B. (2004). Cost – quality conflict in audit firms: An empirical investigation. European Accounting Review, 13(3), 415–441. https://doi.org/10.1080/0963818042000216794CrossRef

Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61–78. https://doi.org/10.1098/rspb.2008.0355CrossRef

Remane, G., Schneider, S., & Hanelt, A. (2022). DIGITAL business model types: Understanding Their mechanisms as recipes to commercialise digital technologies. International Journal of Innovation Management, 26(03). https://doi.org/10.1142/S1363919622400199

Rhodes, A. (2020). Digitalisation of energy: An energy futures lab briefling paper. Imperial College London.

Rong, K., Patton, D., & Chen, W. (2018). Business models dynamics and business ecosystems in the emerging 3D printing industry. Technological Forecasting and Social Change, 134, 234–245. https://doi.org/10.1016/j.techfore.2018.06.015CrossRef

Shi, P. (2023). Optimal matchmaking strategy in two-sided marketplaces. Management Science, 69(3), 1323–1340. https://doi.org/10.1287/mnsc.2022.4444CrossRef

Storbacka, K. (2011). A solution business model: Capabilities and management practices for integrated solutions. Industrial Marketing Management, 40(5), 699–711. https://doi.org/10.1016/j.indmarman.2011.05.003CrossRef

Storbacka, K., Windahl, C., Nenonen, S., & Salonen, A. (2013). Solution business models: Transformation along four continua. Industrial Marketing Management, 42(5), 705–716. https://doi.org/10.1016/j.indmarman.2013.05.008CrossRef

Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2–3), 172–194. https://doi.org/10.1016/j.lrp.2009.07.003CrossRef

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-ZCrossRef

Trabucchi, D., Buganza, T., Muzellec, L., & Ronteau, S. (2021). Platform-driven innovation: Unveiling research and business opportunities. Creativity and Innovation Management, 30(1), 6–11. https://doi.org/10.1111/caim.12428CrossRef

Vendrell-Herrero, F., Parry, G., Bustinza, O. F., & Gomes, E. (2018). Digital business models: Taxonomy and future research avenues. Strategic Change, 27(2), 87–90. https://doi.org/10.1002/jsc.2183CrossRef

Verhoef, P. C., & Bijmolt, T. H. A. (2019). Marketing perspectives on digital business models: A framework and overview of the special issue. International Journal of Research in Marketing, 36(3), 341–349. https://doi.org/10.1016/j.ijresmar.2019.08.001CrossRef

Warner, K. S. R., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning, 52(3), 326–349. https://doi.org/10.1016/j.lrp.2018.12.001CrossRef

Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (2010). Building Social Business Models: Lessons from the Grameen Experience. Long Range Planning, 43(2–3), 308–325. https://doi.org/10.1016/j.lrp.2009.12.005

Zott, C., & Amit, R. (2010). Business model design: An activity system perspective. Long Range Planning, 43(2–3), 216–226. https://doi.org/10.1016/j.lrp.2009.07.004CrossRef

Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of Management, 37(4), 1019–1042. https://doi.org/10.1177/0149206311406265CrossRef

Title: Digitale Geschäftsmodelle
Authors: Daniel Degischer
Maria Wallnöfer
Publisher: Springer Fachmedien Wiesbaden
Book: Digitalwirtschaft
Print ISBN: 978-3-658-45723-5

Electronic ISBN: 978-3-658-45724-2

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-3-658-45724-2_4