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3. Digitale Innovationen im E-Commerce

  • 2017
  • OriginalPaper
  • Chapter
Published in:
Author
Dominik Große Holtforth
Published in
Schlüsselfaktoren im E-Commerce
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel stehen digitale Innovationen im E-Commerce im Mittelpunkt. Digitale Innovationen sind zentral, um Geschäftsmodelle und -prozesse im E-Commerce zu digitalisieren und damit Wettbewerbsvorteile zu erzielen. Zunächst wird erläutert, was digitale Innovationen ausmacht. Danach werden Voraussetzungen in den Fokus gestellt, die die Innovationsneigung von Unternehmen beeinflussen. Die Bereiche, in denen Innovationen im E-Commerce Wettbewerbsvorteile entstehen lassen, lassen sich in Frontend- und Backend-Innovationen unterscheiden.

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previous chapter Die Erfolgsfaktoren der Digitalisierung im Überblick
next chapter Plattformwachstum durch Skaleneffekte
Title
Digitale Innovationen im E-Commerce
Author
Dominik Große Holtforth
Copyright Year
2017
Book
Schlüsselfaktoren im E-Commerce

Print ISBN: 978-3-658-16433-1

Electronic ISBN: 978-3-658-16434-8

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-16434-8_3
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