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4. Digitale Kundenkommunikation

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Kober
Published in
Digitalisierung im B2B-Vertrieb
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Wer glaubt, dass zukünftig nahezu sämtliche Kundenkommunikation digital ablaufen wird, unterliegt einem Trugschluss. Die wirkungsvolle Kombination aus der analogen und digitalen Kommunikation führt zum Erfolg.

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previous chapter Das CRM-System
next chapter Weiterbildungsmöglichkeiten und Selbstmanagement
Title
Digitale Kundenkommunikation
Author
Stephan Kober
Copyright Year
2020
Book
Digitalisierung im B2B-Vertrieb

Print ISBN: 978-3-658-30682-3

Electronic ISBN: 978-3-658-30683-0

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-30683-0_4