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2. Digitale Möglichkeiten im Vertrieb

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Kober
Published in
Digitalisierung im B2B-Vertrieb
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Anzahl der digitalen Möglichkeiten im B2B-Vertrieb hat sich derart schnell entwickelt, dass Entscheider leicht den Wald vor lauter Bäumen nicht mehr sehen. Die folgenden Kapitel bringen Licht ins Dickicht.

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previous chapter Die Digitalisierung ist unausweichlich
next chapter Das CRM-System
Title
Digitale Möglichkeiten im Vertrieb
Author
Stephan Kober
Copyright Year
2020
Book
Digitalisierung im B2B-Vertrieb

Print ISBN: 978-3-658-30682-3

Electronic ISBN: 978-3-658-30683-0

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-30683-0_2