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2022 | Book

Digitalisation in Mobility Service Industry

A Survey-based Expert Analysis


About this book

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive.

Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.

Table of Contents

1. The Digitalisation in Mobility Service Industry
This Research discusses the implications digitalisation might have on the mobility service industry. This comprises the manner in which business activities are carried out as well as a potential shift in the market-leading companies. Moreover, the development of a model which ought to quantify this impact is sought after.
The implication assessment was carried out by conducting an online questionnaire survey distributed to more than 14,500 potential consumers in Germany. The data analysis of this Research is based on interim results which comprise 456 fully completed cases.
The findings suggest that a shift from plain mobility management to a more customer-centred management perspective is widely accepted and required. Nevertheless, the inclusions of services that are not primarily concerned with the alleviation of overcoming spatial distances are perceived less attractive. The selection of rewards and amenities that should be available in loyalty programmes are rather traditional options as well such as price reductions for future purchases or service upgrades. Nonetheless, a trend towards a greater acceptance of non-mobility related services and amenities is observed in younger generations. The findings further suggest that internet companies such as Google are currently seen as the most competent in the provision of multimodal mobility services. Thus, it may be concluded that the way for a potential shift of paradigm in the mobility service industry is paved.
Patrick Siegfried
2. Mobility and Demand in the Current Literature Discussion
This chapter determines that the focus of this paper should be on the dimension of spatial mobility. Then it describes the process of the identification for a mobility need and it can be categorised into two overarching motives. This chapter analyzes the process of choice of travel mode and the influence of habits on travel mode, and draws the conclusion that information has a great influence on the choice of travel mode. The author redefines digital mobility. In addition, changes in scientific and technological progress, socio-economic and Demographic Shifts, The altering Role of Private Cars, The Sharing Economy and Sustainability have been studied Several aspects of Concerns have analysed the enabling and driving factors of digital mobility. This chapter also provides a comprehensive overview of the current state of digital mobility components. A review of pricing options for public transport or shared service operators shows that true personalisation is not feasible. The author affirms the benefits of ADV, while also facing up to the cultural obstacles it may encounter. In the end, the author also classifies VAS.
Patrick Siegfried
3. Digital Mobility Business Concepts
This chapter predicts that consumer behaviour will change greatly in the future. Various industries, including mobile service providers, are expected to become personalized, commoditized and convenient. The author analyzes CEM and CRM and summarizes the main differences between the two approaches. At the same time, the application status of CRM and CEM is explored. The author also points out that in the digital era, mobile operators have great application potential, but also face great challenges. Based on a qualitative criteria catalogue the authors conclude that trans-regional transport service providers might be the most suitable to act as a HMP, whereas car manufacturers are the most advanced in terms of technology required. At last, Table 3.2 was complemented by the author with further potential operators.
Patrick Siegfried
4. Methodology of the Survey-Based Expert Analyses
In this chapter, the author first raises the following questions:
How does everyday mobility in the age of digitalisation look like and what requirements can be derived thereof for mobility services providers?
Will mobility management transform into a holistic customer-centric management that also includes non-mobility services?
Will traditional mobility service providers revert into mere transport operators and data-driven companies take over the role as holistic mobility chain orchestrators?
What are possible scenarios for a digitalised mobility market?
Next, the author decided to select a quantitative approach and conduct survey-based research. The author designs a questionnaire by assigning 15 questions to three categories plus three open-ended questions. The scale design was decided to limit the scale points of the concerned questions to four and five. At the same time, the author also implemented some preventive measures in the questionnaire design to reduce some bias. This research applied non-probability sampling in terms of convenience sampling and the sample recruitment was conducted utilising active and passive sampling techniques. The survey was conducted utilising the online survey and software Provider SoSci Sur-Vey developed by Leiner completed data collection on July 30, 2021.
Patrick Siegfried
5. Empirical Findings from the Survey-Based Expert Analyses
The empirical findings are analysed in this chapter. Participants were classified by age and education. The panel member’s current mobility behaviour is characterised by a strong manifestation in car ownership Utilisation of CRM measures in terms of loyalty programmes is widely accepted by the survey’s participants. The subconscious survey in terms of capital investment demonstrates a clear tendency towards digital and non-traditional mobility companies. The survey group was divided by ADV’s use in future mobile systems. The author calculates 95% confidence level and 5% margin of error through the formula. The authors argue that the results of this survey can be seen as confirming the anecdotal image of Germany’s car-centric culture. The findings also contain noticeable evidence for the application of subjective filters in the transport mode selection process.
Patrick Siegfried
6. Scenario and Model Development
This chapter begins with a forecast of the future of the digital mobile market, following the framework provided by Meinert. The author believes that since 2018, Google, Facebook, Amazon and other companies have jointly launched a new digital revolution and seized the market. Companies such as Daimler and BMW have greatly expanded their service portfolios and coverage in order to remain competitive. The intensified competition and the rich network information make the mobile industry into a fierce price war. The author measures The traffic volume of digital mobility systems from a service-based view. A new Digital Mobility Split (DMS) is also built. The DMS quantifies and depicts the proportion of usage of the available mobility options based on a predetermined parameter. In the end, the author split the sample data into Table 6.2.
Patrick Siegfried
7. Conclusions for the Digitalisation in Mobility Service Industry
This chapter is the conclusion of the whole paper. According to the authors, The implementation of CRM or rather CCM activities in mobility services such as loyalty programmes is widely accepted. The way for The market entry of firms of digital origin is paved, and you should consider combining ADV with valet parking style services. As the trust in this technology increases the services should be gradually developed to full vehicle on-demand services. But the current stage of research in the field of digital mobility is mostly characterised by exploratory Studies. It ought to be avoided to apply too constraints in terms of definition of exact components. The author believes that future research could aim for studies from a supplier’s point of view in order to contribute to the discussion. Also, because the research focused only on Germany, the authors believe that it could be replicated in other countries in the future as well.
Patrick Siegfried
Digitalisation in Mobility Service Industry
Prof. Dr. Patrick Siegfried
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