Digitalization of the Economy as a Prerequisite for Tourism Development

The article is devoted to studying the digital economy and tourism. The purpose of the study is to identify digital tools for tourism development and to assess the relationship between tourism development indicators and the economy digitalization. The methodological basis of the study is the following methods: theoretical generalization, comparison, classification, entropy method, correlation analysis, spatial correlation model of forecasting. The study reveals the essence and interdependence of the concepts: “digital tourism,” “e-tourism” and “smart tourism.” The relationship between the Travel and Tourism Development Index (TTDI) and the World Digital Competitiveness Ranking (WDCR) for 2019 and 2021 is considered, which shows a high degree of direct linear dependence. The impact of the digital economy and individual technologies on tourism industry entities and tourism in general is analyzed. It is proved that the potential for using modern digital technologies in the field of tourism is significant. It established that digitalization is a new form of interaction between consumers and producers of tourism services and in the modern economy has become a source of competitive advantages for tourism organizations around the world. The article analyzes modern digital transformations of tourism, in particular: artificial intelligence technologies, robotization, blockchain technologies, mobile Internet and mobile applications, big data technologies, Internet of Things, virtual and augmented reality technologies, cloud technologies. Originality/value: Consists in identifying digital tools for tourism development and assessing the relationship between tourism development indicators and the economy digitalization.