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2018 | OriginalPaper | Chapter

Digitization Driven Design – A Guideline to Initialize Digital Business Model Creation

Authors : Tobias Greff, Christian Neu, Denis Johann, Dirk Werth

Published in: Business Modeling and Software Design

Publisher: Springer International Publishing

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Abstract

As a megatrend, the so-called Digital Transformation describes the entire potential of new technologies in economy. Thereby new approaches are needed to reveal this potential for companies. Looking at the literature a structured guideline is missing to reveal this potential by developing new digital business models (DBM) from the scratch. Therefore, this paper develops a structured framework to create ideas for DBMs. It contributes to business research by improving the initiation of digital reengineering. The resulting framework is called the Digitization Driven Design model (=D3 model). The application of this approach is described with a consulting-company use case. Initial evaluations show the first promising expert feedbacks and possibilities for future research.

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Metadata
Title
Digitization Driven Design – A Guideline to Initialize Digital Business Model Creation
Authors
Tobias Greff
Christian Neu
Denis Johann
Dirk Werth
Copyright Year
2018
Book
Business Modeling and Software Design

Print ISBN: 978-3-319-94213-1

Electronic ISBN: 978-3-319-94214-8

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-94214-8_22

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