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5. Dimension 3: Co-Creation

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Author
Dr. Jörg Staudacher
Published in
Kundenorientierung
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Aufbauend auf den Erkenntnissen der Service-Dominant-Logic ist Co-Creation der Motor einer kundenorientierten Organisation. Somit gilt es kontinuierlich Co-Creation in der Organisation zu stärken. Für das Angebotsdesign, für die Angebotserstellung, für das Kundenbeziehungsmanagement sowie für die Unterstützung der Angebotsnutzung der bestehenden Kunden. Organisationen sind gefordert Co-Creation zu institutionalisieren und nicht als einmalige Aktivität zu begreifen.

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previous chapter Dimension 2: Customer-centric Transformation
next chapter Dimension 4: Customer Management
Title
Dimension 3: Co-Creation
Author
Dr. Jörg Staudacher
Copyright Year
2021
Book
Kundenorientierung

Print ISBN: 978-3-658-20175-3

Electronic ISBN: 978-3-658-20176-0

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-20176-0_5
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