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Strained mental resources inhibit the capacity for clear analysis and sound judgment. Adaptation to an environment swirling with winds of technological upheaval requires agility, resourcefulness and resilience. In short, mental effort. In the face of uncertainty, decision-making involves a creative assessment of outcomes and their probabilities, a specification of relationships between resources and outcomes and, importantly, an imagination capable of out-of-the-box thinking. Available cognitive bandwidth cannot meet this challenge. As a consequence, there is resistance to change, a reluctance to adapt and cautious conservatism prevails. Conventional outcomes are observed and groundbreaking entrepreneurial activity shrinks, more from compromised bandwidth than innate preference changes.
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