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Published in:
2022 | OriginalPaper | Chapter
19. Discussion
Author : Carolina Sinning
Published in: International Strategic Management of Brands and Online Firms
Publisher: Springer Fachmedien Wiesbaden
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Abstract
This study contributes to our understanding of how e-commerce firms can benefit from internationalization process rhythm and speed (contributing to respective calls, e.g., Schu, Morschett and Swoboda 2016; Tolstoy et al. 2021). This study also enhances research by showing that the effects of internationalization process decisions depend on the boundary role of important institutional distances (e.g., Shaheer and Li 2020). We carefully provide theoretical and managerial implications.