3. Disruptive Innovation in Aviation’s Experiential Processes

This chapter delves into the transformative power of disruptive innovation within the aviation industry, focusing on experiential processes that are redefining the sector. It begins by exploring the concept of disruptive innovation, distinguishing it from other types of innovation and highlighting its key characteristics. The chapter then examines the low-cost carrier (LCC) business model, which has revolutionized air travel by offering affordable fares and challenging traditional airlines. It also discusses the emergence of long-distance low-cost airlines (LDLCAs) and their impact on the market. Additionally, the chapter looks at future technological advancements, such as pilotless aircraft and alternative fuels, that could further disrupt the aviation industry. The conclusion emphasizes the importance of embracing innovation and staying competitive in a rapidly evolving market. By reading this chapter, professionals will gain insights into the dynamics of disruptive innovation in aviation, understand the strategies that have led to the success of low-cost carriers, and explore the potential of emerging technologies to shape the future of air travel.