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A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Disservice: A Framework of Sources and Solutions

Authors : Stephen Grove, Raymond Fisk, Lloyd Harris, Emmanuel Ogbanna, Joby John, Les Carlson, Jerry Goolsby

Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Publisher: Springer International Publishing

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Undoubtedly, the services marketing literature addresses questions pertaining to improving service processes and customers’ experiences, with the broad assumption that the organization and service personnel operate in systems designed to provide levels of service that are adequate or above. From 30 years of focused research, a knowledge base of practices and systems has emerged capable of providing service levels necessary for success, when implemented properly.

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previous chapter The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
next chapter Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context
Metadata
Title
Disservice: A Framework of Sources and Solutions
Authors
Stephen Grove
Raymond Fisk
Lloyd Harris
Emmanuel Ogbanna
Joby John
Les Carlson
Jerry Goolsby
Copyright Year
2015
Publisher
Springer International Publishing
Book
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Print ISBN: 978-3-319-10911-4

Electronic ISBN: 978-3-319-10912-1

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-10912-1_54