2016 | OriginalPaper | Chapter
Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis
Authors : Jonne Guyt, Els Gijsbrechts
Published in: Advances in National Brand and Private Label Marketing
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by