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Managerial Decisions on International Price Adaptation: An Abstract Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Do I Care? Pathological Apathy in the Context of Sustainable Consumption

Authors : Spencer M. Ross, Paula Dootson

Published in: Back to the Future: Using Marketing Basics to Provide Customer Value

Publisher: Springer International Publishing

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Abstract

A number of theories explain why consumers engage in behaviors consistent with their attitudes. We question whether strong consumer attitudes always align with motivations and that the absence of motivation may subvert intention. Disconnects between attitudes and behaviors may actually be the result of pathological apathy (Marin, Am J Psychiatry 147:22–30, 1990; Radakovic and Abrahams, Psychiatry Res 219:658–663, 2014)—or the absence of an individual’s motivation—decreasing intentions. A pilot study in the context of sustainability determines the moderating effects of pathological apathy on the attitudes-intention relationship. The pilot study findings indicate pathological apathy amplifies a relationship between positive attitudes toward sustainability and conventional purchase intentions. Implications for further research are discussed.

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Metadata
Title
Do I Care? Pathological Apathy in the Context of Sustainable Consumption
Authors
Spencer M. Ross
Paula Dootson
Copyright Year
2018
Book
Back to the Future: Using Marketing Basics to Provide Customer Value

Print ISBN: 978-3-319-66022-6

Electronic ISBN: 978-3-319-66023-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-66023-3_173