2015 | OriginalPaper | Chapter
Do Price Comparison Website Practices Involve Ethical Problems? A Preliminary Assessment of the Practices of Price Comparison Websites and Their Operator(S)
Author : Jason Flores
Published in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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Price comparison websites (PCWs) have become established fixtures on the Web but standards and regulations have proven difficult to apply to e-commerce on the World Wide Web. The practices that drive PCWs can be difficult to evaluate and the potential ramifications of these practices combine to potentially raise ethical issues.