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Do voters punish ambitious women? Tracking a gendered backlash toward the 2020 democratic presidential contenders

  • 02-08-2022
  • Original Paper
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Abstract

The article delves into the gendered backlash faced by ambitious women in politics, focusing on the 2020 Democratic presidential primary. It examines how voters evaluate female candidates based on stereotypes and ambition, using a three-wave panel study. The research reveals that ambitious women initially receive more negative ratings on likability and warmth, and lower anticipated vote support compared to men. However, these negative effects level off over time, suggesting that repeated exposure to ambitious women may reduce the gendered backlash. The study contributes to understanding the dynamics of gender and political ambition, highlighting the role of stereotypes in voter evaluations.

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Title
Do voters punish ambitious women? Tracking a gendered backlash toward the 2020 democratic presidential contenders
Authors
Nichole M. Bauer
Moriah Harman
Erica B. Russell
Publication date
02-08-2022
Publisher
Springer US
Published in
Political Behavior / Issue 1/2024
Print ISSN: 0190-9320
Electronic ISSN: 1573-6687
DOI
https://doi.org/10.1007/s11109-022-09805-2
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