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Asian Journal of Business Ethics

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21-09-2021

Does citizenship behaviour cause ethical consumption? Exploring the reciprocal locus of citizenship between customer and company

Authors: Sungjoon Yoon, Yoonjoo Park

Published in: Asian Journal of Business Ethics | Issue 2/2021

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Abstract

In the light of the increased interplay between customers and companies that touches on the diverse aspects (economic, legal, and ethical) of corporate management, it is increasingly important to ask whether customers consider not only the citizenship behaviour of companies but also their own citizenship behaviour as a precursor for ethical consumption. In this respect, this study attempts to answer this question by adopting two of the actors expressing citizenship behaviour, namely customer and company. This study attempts to answer the following three research questions. (1) Do the attitudes of corporate citizenship and customer citizenship correlate with each other? (2) Do two kinds of citizenship attitudes create a positive ethical company attitude? (3) Does an ethical company attitude result in ethical consumption?

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Title: Does citizenship behaviour cause ethical consumption? Exploring the reciprocal locus of citizenship between customer and company
Authors: Sungjoon Yoon
Yoonjoo Park
Publication date: 21-09-2021
Publisher: Springer Netherlands
Published in: Asian Journal of Business Ethics / Issue 2/2021
Print ISSN: 2210-6723
Electronic ISSN: 2210-6731
DOI: https://doi.org/10.1007/s13520-021-00130-1

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