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2019 | OriginalPaper | Chapter

Driver to Gain from Digitalization in Tourism—Insights from South African Experts

Authors : Ralf-Christian Härting, Christopher Reichstein, René Haarhoff, Nina Härtle, Jürgen Stiefl

Published in: Third International Congress on Information and Communication Technology

Publisher: Springer Singapore

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Abstract

Digitalization is an ongoing process and a widely discussed topic of our time. Few are only investigating the impact of digitalization and the potentials for business in tourism. Therefore, this paper focuses on investigating the capability of digitalization in the tourism industry in South Africa (ZA). The empirical research is based on a theoretical foundation build on the work of Härting et al. [1]. The results are determined by using the structural equation modeling methodology. The objective of this quantitative study is to detect the main driving forces of digitalization in the tourism sector in ZA. After the literature review, the authors find six potential drivers (sales increase, sharing economy, process costs, personalized offers, social networks, and client reviews) that do have a positive influence on the potential of digitalization in the South African tourism sector. The results show that sales increase, sharing economy, and process costs actually do have a significant as well as positive impact regarding the digitalization potential in the South African tourism sector.

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Metadata
Title
Driver to Gain from Digitalization in Tourism—Insights from South African Experts
Authors
Ralf-Christian Härting
Christopher Reichstein
René Haarhoff
Nina Härtle
Jürgen Stiefl
Copyright Year
2019
Publisher
Springer Singapore
Book
Third International Congress on Information and Communication Technology

Print ISBN: 978-981-13-1164-2

Electronic ISBN: 978-981-13-1165-9

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-981-13-1165-9_26