1971 | OriginalPaper | Chapter
Dry Cells by the Million
Author : Charles Dunn, B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E.
Published in: Case Studies in Marketing
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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The newly appointed Marketing Manager is given the task of achieving a fourfold increase in sales over a period of five years.