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1971 | OriginalPaper | Chapter

Dry Cells by the Million

Author : Charles Dunn, B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E.

Published in: Case Studies in Marketing

Publisher: Palgrave Macmillan UK

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The newly appointed Marketing Manager is given the task of achieving a fourfold increase in sales over a period of five years.

Metadata
Title
Dry Cells by the Million
Author
Charles Dunn, B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E.
Copyright Year
1971
Publisher
Palgrave Macmillan UK
DOI
https://doi.org/10.1007/978-1-349-00976-3_2