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Sales Excellence

Durch KI den Vertrieb von Start-ups stärken

  • 01-06-2024
  • Strategie & Management
Published in:
Authors
Prof. Dr. Lars Binckebanck
Dr. Leonard Zahn
Published in
Sales Excellence | Issue 6/2024

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Excerpt

Der richtige Einsatz KI-gestützter Technologien im Vertrieb beschäftigt derzeit viele Unternehmen. Die besonderen Anforderungen junger Gründerunternehmen werden in der Diskussion oft vernachlässigt. Eine aktuelle empirische Untersuchung liefert Start-ups Orientierung und zeigt erhebliche Chancen. …

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previous article Zur Empathiefähigkeit von KI und anderen Fragen
next article Maximal profitabel durch exzellenten Servicevertrieb
Title
Durch KI den Vertrieb von Start-ups stärken
Authors
Prof. Dr. Lars Binckebanck
Dr. Leonard Zahn
Publication date
01-06-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 6/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2302-z

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