The introduction of eCommerce Systems poses a special challenge for estimating value payoffs in the face of uncertain future developments. Practitioners have difficulty to capture all or even some of the benefits of eCommerce Systems with existing traditional capital budgeting models. In this paper, we analyze and evaluate various ways of measuring the business value of eCommerce Systems, considering financial and non-financial, quantitative and qualitative, traditional and innovative models. We intend to identify boundaries of state of the art approaches of economic valuations and present new approaches which integrate the business value of eCommerce Systems into the traditional capital budgeting models. A case example shows an exemplarily approach for a dynamic modification of ROI calculations with the Customer Lifetime Value for CRM Systems.
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- Dynamic ROI Calculations for E-Commerce Systems
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