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01-12-2020 | Handel | Infografik | Article

Das waren die Umsatzhits zwischen Black Friday und Cyber Monday

Black Friday, Black Week, Cyber Monday... die größten Einkaufs-Events der Welt kurbeln die Umsatzmaschinerie im Einzelhandel und dem virtuellen Vertrieb an. Was die Retail-Specials gebracht haben.

30-11-2020 | Customer Experience | Im Fokus | Article

Mit guten Kundenerlebnissen den Wettbewerb überflügeln

Kundenservice und eine hervorragende Customer Experience rücken durch den massiven Wandel zum digitalen Vertrieb noch stärker in den Mittelpunkt. Doch wie steht es mit der Umsetzung? Eine Studie macht eine Bestandsaufnahme.

13-11-2020 | E-Commerce | Infografik | Article

Das sind die umsatzstärksten Online-Shops

Online-Vertrieb boomt seit der Corona-Krise. Welche Webshops beim Umsatz am besten abschneiden.

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Zeitschriftenartikel

01-02-2021 | Research Article | Issue 1/2021

Proactive planning of bandwidth resource using simulation-based what-if predictions for Web services in the cloud

Resource planning is becoming an increasingly important and timely problem for cloud users. As more Web services are moved to the cloud, minimizing network usage is often a key driver of cost control. Most existing approaches focus on resources …

01-01-2021 | Issue 1/2021

Performance and Availability Trade-Offs in Fog–Cloud IoT Environments

Internet of Things (IoT) is an emerging paradigm that transforms everyday devices (Things) into Internet-connected devices with sensing, processing, and actuation capabilities. These devices have limited storage and processing capacity, so they …

04-12-2020 | Research Paper Open Access

Watch Me Improve—Algorithm Aversion and Demonstrating the Ability to Learn

Owing to advancements in artificial intelligence (AI) and specifically in machine learning, information technology (IT) systems can support humans in an increasing number of tasks. Yet, previous research indicates that people often prefer human …

03-12-2020 | ORIGINAL ARTICLE Open Access

Intelligent decision-making support system for manufacturing solution recommendation in a cloud framework

Cloud manufacturing represents a valuable tool to enable wide sharing of manufacturing services and solutions by connecting suppliers and customers in large-scale manufacturing networks through a cloud platform. In this context, with increasing …

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Buchkapitel

2020 | OriginalPaper | Chapter

Motivation and Persuasion

Motivation and persuasion are at the heart of most organizational communication. In fact, many business communication theories are linked to rhetoric, a key theory in this category. Simply stated, motivational and persuasive messages guide how we …

2020 | OriginalPaper | Chapter

EW-Shopp Project: Supporting Event and Weather-Based Data Analytics and Marketing Along the Shopper Journey

EW-Shopp is an innovation project, the aim of which is to build a platform for support of data linking, integration, and analytics in companies from the e-commerce, retail, and marketing industries. The project consortium joins several business …

2020 | OriginalPaper | Chapter

ElasTest: An Elastic Platform for E2E Testing Complex Distributed Large Software Systems

As systems get more complex testing has also increased not only in complexity but in the total IT cost, which is estimated to increase even more by 2020. Testing large complex distributed applications is hard, time consuming and lacks tooling.

2020 | OriginalPaper | Chapter

Delivering Privacy-Friendly Location-Based Advertising Over Smartwatches: Effect of Virtual User Interface

The expansion of smartwatches and positioning technologies have offered marketers the opportunity to provide consumers with contextually relevant advertising messages. However, perceived privacy risk and a lack of privacy control are preventing …

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In eigener Sache

  • 01-12-2020 | In eigener Sache | Article

    Meistgeklickt auf Springer Professional im November

    Im November waren auf Springer Professional einige Texte besonders erfolgreich. Wir haben die beliebtesten Fachbeiträge, Bücher und Zeitschriftenartikel für Sie zusammengestellt.

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04-02-2021 - 04-02-2021 | Social Media | Event

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