Black Friday, Black Week, Cyber Monday... die größten Einkaufs-Events der Welt kurbeln die Umsatzmaschinerie im Einzelhandel und dem virtuellen Vertrieb an. Was die Retail-Specials gebracht haben.
Kundenservice und eine hervorragende Customer Experience rücken durch den massiven Wandel zum digitalen Vertrieb noch stärker in den Mittelpunkt. Doch wie steht es mit der Umsetzung? Eine Studie macht eine Bestandsaufnahme.
Resource planning is becoming an increasingly important and timely problem for cloud users. As more Web services are moved to the cloud, minimizing network usage is often a key driver of cost control. Most existing approaches focus on resources …
Internet of Things (IoT) is an emerging paradigm that transforms everyday devices (Things) into Internet-connected devices with sensing, processing, and actuation capabilities. These devices have limited storage and processing capacity, so they …
Owing to advancements in artificial intelligence (AI) and specifically in machine learning, information technology (IT) systems can support humans in an increasing number of tasks. Yet, previous research indicates that people often prefer human …
Cloud manufacturing represents a valuable tool to enable wide sharing of manufacturing services and solutions by connecting suppliers and customers in large-scale manufacturing networks through a cloud platform. In this context, with increasing …
Motivation and persuasion are at the heart of most organizational communication. In fact, many business communication theories are linked to rhetoric, a key theory in this category. Simply stated, motivational and persuasive messages guide how we …
EW-Shopp is an innovation project, the aim of which is to build a platform for support of data linking, integration, and analytics in companies from the e-commerce, retail, and marketing industries. The project consortium joins several business …
As systems get more complex testing has also increased not only in complexity but in the total IT cost, which is estimated to increase even more by 2020. Testing large complex distributed applications is hard, time consuming and lacks tooling.
The expansion of smartwatches and positioning technologies have offered marketers the opportunity to provide consumers with contextually relevant advertising messages. However, perceived privacy risk and a lack of privacy control are preventing …
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