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Omnichannel

01-08-2022 | Multichannel-Vertrieb | Im Fokus | Article

Auf die Balance bei Omnichannel-Strategien kommt es an

Schlüssige Omnichannel-Konzepte sind für B2B-Unternehmen wichtig für eine erfolgreiche Customer Journey. Doch vor allem der Mix der Kanäle ist entscheidend, zeigt eine Studie.

Infografik_Versandkosten_Parcellab

29-07-2022 | E-Commerce | Infografik | Article

Online-Händler drehen beim Versand an der Preisschraube

Im Jahr 2021 war es unter Online-Händlern noch verbreiteter, Kunden keine Versandkosten zu berechnen. Damit ist nun größtenteils Schluss, zumindest bei den 100 größten E-Commerce-Anbietern der DACH-Region.

Bahnticket

21-07-2022 | Vertriebsstrategie | Infografik | Article

Darum wird das Neun-Euro-Ticket zum Verkaufsschlager

Rund 21 Millionen Tickets wurden von der Neun-Euro-Fahrkarte im ÖPNV Stand 1. Juli verkauft. Das zeigt: Vertriebsoffensiven können erfolgreich sein, wenn der Mehrwert für die Kunden stimmt.

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Open Access 01-12-2022 | Research

The analysis of financial market risk based on machine learning and particle swarm optimization algorithm

The financial industry is a key to promoting the development of the national economy, and the risk it takes is also the largest hidden risk in the financial market. Therefore, the risk existing in the current financial market should be deeply …

01-12-2022 | Original Article

Credibility aspects’ perceptions of social networks, a survey

Social networks are currently considered the universally superior information source for people as well as organizations. This source is considered as one of the main components featuring an immense variety of successful applications that support …

Open Access 01-12-2022 | Research

Unsung voices of technology in school education-findings using the constructivist grounded theory approach

Technology adoption for school education further gained momentum during the COVID-19 pandemic. However, the challenges and strategies of children belonging to the less privileged (we use ‘privileged’ in the article to identify those enjoying a …

Open Access 01-12-2022 | Case study

Evaluation of the trends in jobs and skill-sets using data analytics: a case study

Emerging technologies, such as Artificial Intelligence (AI), Machine Learning (ML) and robotics have accelerated the march towards widespread automation in many industries and domains. This trend has become increasingly apparent over the past …

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Buchkapitel

2021 | OriginalPaper | Chapter

How Fair Is IS Research?

While both information systems and machine learning are not neutral, the identification of discrimination is more difficult if a system learns from data and discrimination can be introduced at several stages. Therefore, this article investigates …

2021 | OriginalPaper | Chapter

On Model-Based Coordination of Change in Organizations

Change seems to be an inherent property of organizations and the enterprises they undertake. During such changes, coordination among the different actors involved is key, in particular when there is a need to consider the longer term impact of …

2021 | OriginalPaper | Chapter

Management of Artificial Intelligence: Feasibility, Desirability and Viability

Artificial Intelligence is evolving and being used in more and more products and applications in business and society. Research in artificial intelligence is dominated by computer science. The focus is on the development of innovative algorithms …

2023 | OriginalPaper | Chapter

Cybersecurity Construction

On September 16, 2019, General Secretary Xi Jinping made a series of important instructions on the Cybersecurity Week.

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