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Ambient Media in the View of the General Public and Their Relation to this Communication Form Read chapter Read first chapter

2017 | OriginalPaper | Chapter

e-services Development in the Collaborative World

Authors : George Bithas, Damianos P. Sakas

Published in: Strategic Innovative Marketing

Publisher: Springer International Publishing

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Abstract

The survival of modern enterprises will depend on the ability to understand their own role within the physical and social environment. As enterprises try to react to these challenges, they realize that they need to collaborate with other enterprises. Enterprises need to transform in order to participate successfully in a collaborative network. The participation in a collaborative network based on service system framework can change the enterprise’s: (a) understanding of value (value-in-use); (b) customer’s relationship (cocreator of value); (c) operational boundaries (customer can become a codesigner). In order to enable this transformation, we propose e3-value ontology to assist enterprises in developing collaborative value propositions, e-business scenarios, and operations requirements.

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previous chapter The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events
next chapter Business Transformation Through Service Science: A Path for Business Continuity
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Metadata
Title
e-services Development in the Collaborative World
Authors
George Bithas
Damianos P. Sakas
Copyright Year
2017
Book
Strategic Innovative Marketing

Print ISBN: 978-3-319-33863-7

Electronic ISBN: 978-3-319-33865-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-33865-1_19

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