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2022 | OriginalPaper | Chapter

Economic Effect Evaluation of Tourism Enterprises′ Wechat Marketing Based on Fuzzy Algorithm

Author: Limin Yan

Published in: Innovative Computing

Publisher: Springer Nature Singapore

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Abstract

Wechat is a new carrier of marketing in the Internet era, and more and more enterprises try wechat marketing. From the perspective of consumer behavior, this paper constructs the evaluation index system of wechat marketing effect of tourism companies according to ASAS model, and then uses Delphi method to solicit experts’ opinions on each index, and uses fuzzy comprehensive evaluation method to evaluate the pseudo economic effect of wechat marketing of tourism companies, Put forward the corresponding wechat marketing strategy optimization suggestions.

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Literature
1.
go back to reference Huang L (2015) Discussion on wechat marketing strategy of tourism enterprises—taking travel agencies as an example. Modern Commerce 31:27–28 Huang L (2015) Discussion on wechat marketing strategy of tourism enterprises—taking travel agencies as an example. Modern Commerce 31:27–28
2.
go back to reference Cai Y, Zhao C (2016) Shijiazhuang tourism wechat marketing development research. Hebei Enterprises 2:68–69 Cai Y, Zhao C (2016) Shijiazhuang tourism wechat marketing development research. Hebei Enterprises 2:68–69
3.
go back to reference Zhang C (2017) Research on the purchase intention of wechat consumers based on ASAA model. Xi’an University of Electronic Science and Technology Zhang C (2017) Research on the purchase intention of wechat consumers based on ASAA model. Xi’an University of Electronic Science and Technology
Metadata
Title
Economic Effect Evaluation of Tourism Enterprises′ Wechat Marketing Based on Fuzzy Algorithm
Author
Limin Yan
Copyright Year
2022
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-16-4258-6_199

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