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Sales Excellence

Einfach gute Gefühle verkaufen

  • 01-04-2022
  • Führung & Motivation
Published in:
Author
Prof. Dr. h.c. Hannes Schöpflin
Published in
Sales Excellence | Issue 4/2022

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Excerpt

Wer im Verkauf die Werteebene anspricht, legt den Grundstein für eine tief-gehende Kundenbeziehung. Der Beitrag bietet Tipps, wie Vertriebsprofis zum Beispiel im Aftersales-Geschäft dabei vorgehen sollten und welche Faktoren im Kundenmanagement wichtig sind. …

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previous article Fertigkeiten ERlernen und VERlernen
next article Neue Anforderungen in Zeiten massiver Unsicherheit
Title
Einfach gute Gefühle verkaufen
Author
Prof. Dr. h.c. Hannes Schöpflin
Publication date
01-04-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 4/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-0890-z

Other articles of this Issue 4/2022

Symbolische Sahnehäubchen bewegen nichts

  • Praxis & Prozesse

Exzellent verkaufen als Ansatz

  • Intro

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Neue Anforderungen in Zeiten massiver Unsicherheit

  • Führung & Motivation

Die Gunst der Stunde nutzen

  • Strategie & Management

Das Metaverse birgt Potenziale für den Vertrieb der Zukunft

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