Skip to main content
main-content
Top

Hint

Swipe to navigate through the chapters of this book

Published in:
Cover of the book

2016 | OriginalPaper | Chapter

1. Einführung: Herausforderungen für die Autoindustrie

Author: Anders Parment

Published in: Die Zukunft des Autohandels

Publisher: Springer Fachmedien Wiesbaden

share
SHARE

Zusammenfassung

Urbanisierung, Verkehrsstaus, Umweltbelastung, Parkplatzknappheit, Ölknappheit und ein grundsätzlich geringeres Interesse seitens der Verbraucher führen dazu, dass die Automobilindustrie heute erheblich unter Druck steht. Das Auto hat seine Rolle als Statussymbol der großen Massen verloren. Die heutige gesellschaftliche Debatte wird immer öfter von Gruppen geführt, die kein Interesse an der langfristigen Erhaltung der Automobilindustrie haben: Politiker, Architekten und Stadtplaner, die automobilfreie Städte wollen, in denen alle zu Fuß gehen oder mit dem Fahrrad fahren.
Footnotes
1
Auf Lindhagen in Stockholm, SEK 1800 im Monat
 
Literature
go back to reference Christ, S.: Autofahren bald uncool? 7 Gründe, warum immer weniger junge Deutsche den Führerschein machen. The Huffington Post/Focus, 18. August (2015) Christ, S.: Autofahren bald uncool? 7 Gründe, warum immer weniger junge Deutsche den Führerschein machen. The Huffington Post/Focus, 18. August (2015)
go back to reference Giucci, G.: The Cultural Life of the Automobile: Roads to Modernity. University of Texas Press, Texas (2012) Giucci, G.: The Cultural Life of the Automobile: Roads to Modernity. University of Texas Press, Texas (2012)
go back to reference Govers, G., Go, F.: Place Branding Glocal: Virtual and Physical Identities, Constructed, Imagined and Experienced. Palgrave MacMillan, New York (2009) CrossRef Govers, G., Go, F.: Place Branding Glocal: Virtual and Physical Identities, Constructed, Imagined and Experienced. Palgrave MacMillan, New York (2009) CrossRef
go back to reference Greenberg, M.: Branding cities: a social history of the urban lifestyle magazine. Urban Affairs Review 36(2), 228–263 (2000) CrossRef Greenberg, M.: Branding cities: a social history of the urban lifestyle magazine. Urban Affairs Review 36(2), 228–263 (2000) CrossRef
go back to reference Jackson, K.T.: Crabgrass Frontier: The Suburbanization of the United States. Oxford University Press, Oxford (1985) Jackson, K.T.: Crabgrass Frontier: The Suburbanization of the United States. Oxford University Press, Oxford (1985)
go back to reference Kurrepina, T., Lai, S.: Teens Pump the Brakes on Getting Their Driver’s Licenses. Huffington Post, Teens, 15. März (2014) Kurrepina, T., Lai, S.: Teens Pump the Brakes on Getting Their Driver’s Licenses. Huffington Post, Teens, 15. März (2014)
go back to reference Lutz, C., Fernandez, A.L.: Carjacked: The Culture of the Automobile and its Effect on our Lives. Palgrave MacMillan, New York (2010) Lutz, C., Fernandez, A.L.: Carjacked: The Culture of the Automobile and its Effect on our Lives. Palgrave MacMillan, New York (2010)
go back to reference Merritt, P.: Gendered Mobility: A Study of Women’s and Men’s Relations to Automobility in Sweden. Dept. for Interdisciplinary Studies of the Human Condition, Gothenburg University, Gothenburg (1998) Merritt, P.: Gendered Mobility: A Study of Women’s and Men’s Relations to Automobility in Sweden. Dept. for Interdisciplinary Studies of the Human Condition, Gothenburg University, Gothenburg (1998)
go back to reference Moilanen, T., Rainisto, S.: How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Palgrave Macmillan, New York (2008) Moilanen, T., Rainisto, S.: How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Palgrave Macmillan, New York (2008)
go back to reference Morgan, N., Pritchard, A., Pride, R.: Destination Branding: Creating the Unique Destination Proposition. Butterworth-Heinemann, Oxford (2002) Morgan, N., Pritchard, A., Pride, R.: Destination Branding: Creating the Unique Destination Proposition. Butterworth-Heinemann, Oxford (2002)
go back to reference Parment, A.: Distribution strategies for volume and premium brands in highly competitive consumer markets. J. Retail. Consum. Serv. 15(1), 250–265 (2008) CrossRef Parment, A.: Distribution strategies for volume and premium brands in highly competitive consumer markets. J. Retail. Consum. Serv. 15(1), 250–265 (2008) CrossRef
go back to reference Parment, A.: Automobile Marketing Distribution Strategies for Competitiveness: An Analysis of Four Distribution Configurations. VDM Verlag, Berlin (2009) Parment, A.: Automobile Marketing Distribution Strategies for Competitiveness: An Analysis of Four Distribution Configurations. VDM Verlag, Berlin (2009)
go back to reference Parment, A.: Auto Brand: Building Successful Car Brands for the Future. Kogan Page, New York (2014) Parment, A.: Auto Brand: Building Successful Car Brands for the Future. Kogan Page, New York (2014)
go back to reference Sandqvist, K.: The appeal of automobiles: human desires and the proliferation of cars. Report 1997:21. Environmental Strategies Research Group and Stockholm Institute of Education, Stockholm (1997) Sandqvist, K.: The appeal of automobiles: human desires and the proliferation of cars. Report 1997:21. Environmental Strategies Research Group and Stockholm Institute of Education, Stockholm (1997)
go back to reference Schreiber, D.: Immer weniger machen den Führerschein. Kurier, Lifestyle. 17. Dezember (2014) Schreiber, D.: Immer weniger machen den Führerschein. Kurier, Lifestyle. 17. Dezember (2014)
go back to reference Stocker, F.: Manager im Ruhestand treiben Hauspreise Luxus-Neubauprojekte in den Innenstädten verteuern zunehmend auch Wohnraum in der Umgebung. Die Welt Finanzen. 14 Dezember (2012) Stocker, F.: Manager im Ruhestand treiben Hauspreise Luxus-Neubauprojekte in den Innenstädten verteuern zunehmend auch Wohnraum in der Umgebung. Die Welt Finanzen. 14 Dezember (2012)
go back to reference Wileman, A., Jary, M.: Retail Power Plays: From Trading to Brand Leadership. MacMillan Business, London (1997) CrossRef Wileman, A., Jary, M.: Retail Power Plays: From Trading to Brand Leadership. MacMillan Business, London (1997) CrossRef
Metadata
Title
Einführung: Herausforderungen für die Autoindustrie
Author
Anders Parment
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-658-07887-4_1