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1. Einführung

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Alicia Gerlach
Published in
Nachhaltige Einkaufsentscheidungen im B2B und B2C
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Ein Aspekt nachhaltigen Einkaufens ist das Treffen ökonomisch nachhaltiger Kaufentscheidungen. Ein Ansatz dafür ist das Konzept Total Cost of Ownership (TCO), das die entstehenden Gesamtkosten betrachtet und so verdeutlicht, dass manchmal Käufe mit einem höheren Kaufpreis, wie zum Beispiel manche ökologisch nachhaltigen Produkte oder Dienstleistungen, langfristig kostengünstiger sein können. Gleichzeitig wird verdeutlicht, dass TCO sowohl bei Privatpersonen als auch Unternehmen selten angewendet wird. Dieses Kapitel beleuchtet Ursachen dafür und leitet zentrale Forschungslücken für die Dissertation ab.

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next chapter Der Einfluss von Gruppen und Individuen auf das Treffen TCO-optimaler Entscheidungen
Title
Einführung
Author
Alicia Gerlach
Copyright Year
2025
Book
Nachhaltige Einkaufsentscheidungen im B2B und B2C

Print ISBN: 978-3-658-49310-3

Electronic ISBN: 978-3-658-49311-0

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-49311-0_1