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1. Einleitung: Kommunikation ist strategischer Wertefaktor

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Michael C. Schmitt
Published in
Quick Guide Digitale B2B-Kommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Ob digital oder klassisch – wenn es um Kommunikation geht, kommt es auf die richtige Strategie an. Denn Kommunikation ist weit mehr als „mehr Power fürs Marketing“. Sie legt eine entscheidende Grundlage, wenn es um die strukturelle Aufstellung von Unternehmen, um die erfolgreiche Durchführung von Projekten und um das Erreichen von Geschäftszielen geht.

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next chapter Customer Experience und Customer Journey
Title
Einleitung: Kommunikation ist strategischer Wertefaktor
Author
Michael C. Schmitt
Copyright Year
2019
Book
Quick Guide Digitale B2B-Kommunikation

Print ISBN: 978-3-658-14212-4

Electronic ISBN: 978-3-658-14213-1

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-14213-1_1