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1. Einleitung: Neue Wege in die Öffentlichkeit

Wie sich Journalismus und Unternehmenskommunikation verändern

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Henriette Heidbrink
Sebastian Pranz
Florian Stadel
Riccardo Wagner
Published in
Journalismus und Unternehmenskommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Wer im Berufsfeld Journalismus oder in der Unternehmenskommunikation tätig ist, prägt die gesellschaftliche Öffentlichkeit. Auch wenn sich für beide Felder immer noch klar unterschiedliche Profile ausmachen lassen, an denen sich die jeweilige berufliche Praxis ausrichtet, unterliegen doch beide dem grundlegenden digitalen Strukturwandel von Öffentlichkeit (Eisenegger, 2021), der sich in einer voranschreitenden Konvergenz auf technologischer, ökonomischer wie auch praktischer Ebene zeigt und für die jeweilige Branche zu weitreichenden Herausforderungen führt (Gonser & Rußmann, 2017; Hoffjann, 2018).

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next chapter Produktion multimedialer Storys in Newsrooms
Title
Einleitung: Neue Wege in die Öffentlichkeit
Authors
Henriette Heidbrink
Sebastian Pranz
Florian Stadel
Riccardo Wagner
Copyright Year
2022
Book
Journalismus und Unternehmenskommunikation

Print ISBN: 978-3-658-35470-1

Electronic ISBN: 978-3-658-35471-8

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-35471-8_1
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