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1. Einleitung

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Authors
Lydia Hagen
Christina Münzer
Published in
Quick Guide Content
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Zum Einstieg in das Thema Content-Erstellung und Content-Marketing sollen zunächst einige Begriffe erläutert werden, die in diesem Quick-Guide immer wieder fallen. Außerdem müssen die Hintergründe beleuchtet werden, weshalb wir uns heutzutage die Mühe machen, Inhalte zu optimieren und aufwendig aufzubereiten, um sie den Nutzern zur Verfügung zu stellen.

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next chapter Was Content bewirken kann
Title
Einleitung
Authors
Lydia Hagen
Christina Münzer
Copyright Year
2019
Book
Quick Guide Content

Print ISBN: 978-3-658-23585-7

Electronic ISBN: 978-3-658-23586-4

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-23586-4_1
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