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2021 | OriginalPaper | Chapter

1. Einleitung

Authors: Andreas Engelen, Clara von Gagern, Monika Engelen

Published in: Opportunity Recognition

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Gegenstand des vorliegenden Buchs sind Opportunities zur Generierung substanziellen Unternehmenswachstums sowie die Tools, um diese Opportunities zu erkennen. Kap. 1 legt dazu einige Grundlagen, insbesondere in Bezug auf die Frage, ob Unternehmen überhaupt dauerhaft wachsen und existieren können und welche Rolle neue Opportunities für das Wachstum spielen.

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Metadata
Title
Einleitung
Authors
Andreas Engelen
Clara von Gagern
Monika Engelen
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-658-34955-4_1

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