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1. Einleitung

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Authors
Mark Harwardt
Maximilian Köhler
Published in
Künstliche Intelligenz entlang der Customer Journey
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Aktuell ist die künstliche Intelligenz nicht mehr nur in der Wissenschaft ein Thema, sondern sie wird in der Gesellschaft insgesamt diskutiert. Dies betrifft die Unternehmen, die Politik, aber auch beispielsweise Fachzeitschriften und Bücher. Für viele gilt die künstliche Intelligenz mittlerweile als ein bestimmendes Thema der nächsten Jahre. Es ist daher wenig verwunderlich, dass sich auch im Online-Handel mit der künstlichen Intelligenz auseinandergesetzt wird,

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next chapter Customer Journey
Title
Einleitung
Authors
Mark Harwardt
Maximilian Köhler
Copyright Year
2023
Book
Künstliche Intelligenz entlang der Customer Journey

Print ISBN: 978-3-658-39108-9

Electronic ISBN: 978-3-658-39109-6

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-39109-6_1
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