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1. Einleitung

  • 2024
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Zusammenfassung

Es werden vier zentrale Herausforderungen für Unternehmen in der aktuellen Ära diskutiert: geopolitische Konflikte, gesellschaftlicher Wandel, technologische Innovationen und nachhaltiges Unternehmensengagement (Sustainability Purpose). Die Rolle der ESG-Kriterien (Umwelt, Soziales und Unternehmensführung) als Antwort auf diese Herausforderungen wird betont. Das Verständnis und die Anpassung an diese Aspekte können den Unternehmen dabei helfen, ihren Stakeholdern gerecht zu werden, Werte zu schaffen und sich den dynamischen Markttrends anzupassen.

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Title
Einleitung
Authors
Klaus Rainer Kirchhoff
Sönke Niefünd
Julian A. von Pressentin
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-658-43344-4_1
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